As you can see, there are thousands of options for you to develop your website with WordPress. I will help you by explaining the keys to take into account for that choice.
Your budget will determine your choice, of course.
But I recommend that you do not choose free templates, unless you have the support of a professional developer who can exploit its full potential and customize it.
Keep in mind that, if you choose this option, the cost of the services of that professional will far exceed that of having chosen a paid template that offers you functionalities from the beginning.
Moving on to the paid ones, don't skimp. Surely you will not have to choose the most expensive of all, but appreciate that your website will be your showcase, your business card to the world and the tool with which you will do business.
So give it the importance it deserves.
2. NECESSARY FUNCTIONALITIES
What functions do you want your blog to have? Setting up a membership site is not the same as setting up a corporate blog.
To turn your blog into the base of your business operations, you must pay special attention to this point. You are going to invest in a digital asset so look for it to be flexible and scalable, allowing you to do what you want to do.
That is why it is important that you define your goals .
Think about what you need today but without forgetting tomorrow. You will not be able to change the web every six months.
So take your time to imagine where you want your business to develop and anticipate in your choice those possible functionalities that you would like to implement on your website in the medium term.
3. POSSIBILITIES FOR CUSTOMIZATION
And what if you want to give a differentiating touch to your blog? All WordPress templates allow customizations far beyond the demos that vendors present on their sales pages.
You should choose a WordPress template that you really like, but later on you will surely ask for something more. For example, change the fonts , colors, some tweaking of the CSS style sheet ... Look for a template that allows you to customize it to the maximum.
Think that the web should breathe your brand.
4. RESPONSIVE WEB DESIGN
This aspect is not a choice, it is essential today.
You have to ensure that your website is responsive , that it is accessible from any type of device.
We live in the multi-device era and the percentage of people browsing from tablets and smartphones is growing exponentially. Even in certain services, the web is already developed with a mobile first mentality , prioritizing navigation and access from mobile.
5. OPTIMIZATION FOR SEO
As I explained at the beginning, it is very important that the chosen template complies with WordPress standards for optimal execution, but also the needs that Google and other search engines mark, so that your website appears in search engines.
So this aspect is very important and you have to work on it in two areas: the first, when choosing the WordPress template for your website and development.
The SEO for WordPress is today an essential area to be addressed.
And the second, what will come in the day to day, when generating the content.
6. LOADING SPEED
I will be very clear: if your website does not load quickly and in an agile way, all the efforts you make in the rest of the areas will be in vain.
And is that one of the biggest reasons for abandonment of websites is their loading speed. Most users will quit within seconds if your pages don't load reasonably fast.
Two factors influence this aspect: the hosting contracted to host your website; and the selected WordPress theme.
7. OPINIONS AND REVIEWS
Check the opinions and reviews that the template has and pay attention to what is said about it.
Take a look at the ratings and comments. Pay attention to what they say: if it gives errors, if it is a template that is kept up to date, what is the technical assistance service like, what users who already use it complain about, what security flaws have occurred and how it has been the resolution of them, bugs, etc.
8. COMPATIBILITY WITH YOUR VISUAL LAYOUT MAKER
Elementor and Divi are the most popular visual builders or page builders. Thanks to them, designing the different pages of your website will become an easy and fairly fast process. They are based on models of elements, blocks of pages and even entire pages already pre-designed, which you simply select and drag to your website.
You can adapt them to your needs.
Even WordPress has developed its own, Gutenberg . Although Gutenberg does not have the potentiality of Elementor or Divi, the advance is important.
So if your template integrates or works with a visual layout of this type you will have much more creative freedom and you will make sure that the systems can be compatible.
9. TRANSLATION AND DOCUMENTATION
WordPress works in practically all languages and you can also develop websites in different languages, even with their different language versions on the same website.
If you do not have skills in a language other than Spanish, you must verify that the template is translated into Spanish and that there is documentation in this language.
If not, the difficulties will be greater and in the event of any failure or problem you will need more time to solve it.
10. SUPPORT AND UPDATES
I've mentioned it to you before: it is very important that you make sure that the developers of the template you have chosen offer technical assistance and that the template is kept up to date.
In the event of any problem, its developers will be able to solve it with greater agility.
Check who the developer is and what comments they have.
In addition, it is important that the chosen template offers a series of resources, such as: a layered PSD file, in case you need to consult or modify something of an element included in the template and that it serves as a guide for the rest of the design elements; and a help file, where the information necessary for the template customization process is reflected.
And today it is essential that the template is updated periodically, so that it keeps up with the updates of WordPress itself and does not become obsolete.