The beverage category Microdosing Psilocybin boom benefits from all these macro trends.
Adaptogen mushrooms are certainly not new. Ancient culture has long advertised the benefits of mushrooms, such as chaga (immunity boosting), lion mane (improving cognitive ability), and reishi (stress relieving). These strains should not be confused with Microdosing Psilocybin which are banned in the United States. However, the benefits of psilocybin, the active ingredient in magic mushrooms, are currently being studied for the treatment of depression and alcoholism.
Beverages in particular can prove to be an area of rapid growth. The beverage market, known for its wildlife experiments, is in the midst of an innovative renaissance. Many colorful entrepreneurs and their investors want to be the next Vita Coco, Vitaminwater, or Red Bull. They want their formula not only to attract the attention of consumers but also to the attention of Coca-Cola and PepsiCo. The goal of most drink starters is to win and buy hits.
The drink category will be a true forest full of Microdosing Psilocybin latte, coffee, Selzer, and energy shots. Adaptogen mushroom dispensary is currently in fashion. This also applies to beverage innovation and quest. The younger generation's willingness to look for and try functional non-alcoholic beverages (including those with CBD) is driving the creation of a flood of new products with the aim of becoming the next big thing.